I'd be willing to be that almost nobody has heard of the movie Purple Violets, starring Selma Blair, Patrick Wilson, Debra Messing, and Edward Burns, who also directed it. I hadn't until it popped up on Netflix as a recommended movie for me. After looking it up, I found out that it was originally a movie released solely on itunes by Apple, and then was later released on DVD.
Unlike what I imagine most straight to DVD releases to be like, this was actually really good. It's about the relationships of a foursome of college friends, including two writers, now in their early thirties. Although it's a pretty quiet film- no crazy, dramatic plot twists or anything- it's really well done and makes good use of it's New York setting. I enjoyed it and would recommend it.